Research Style 3 vedecká kniha Decision-making processes in the field of communication strategy monografia Monetization in Creative Industries: Culture, Media, Digital Games vysokoškolská učebnica Úvod do kvantitatívnej obsahovej analýzy v mediálnych a komunikačných štúdiách vysokoškolská učebnica Netflix – globalizácia a platformizácia televíznej produkcie monografia Hypermodern media culture and its audiences vysokoškolská učebnica Mediálny diskurz II.: Stereotypizácia, objektifikácia, sexizmus a násilie vedecké štúdie The use of artificial intelligence and the development of digital competences of educational institutions employees as a key factor for the implementation of modern technologies and innovative methods in pedagogical and communication strategies vedecké štúdie Transforming Social Media Usage Paradigms Among Millennials: Analysing Preferences, Behaviours, and Strategic Implications vedecké štúdie The use of artificial intelligence in the marketing communications of micro-enterprises vedecké štúdie The TikTok Phenomenon – Harnessing Opportunities, Assessing Risks and Marketing Insights vedecké štúdie The Impact Of Artificial Intelligence On Social Media vedecké štúdie The Use Of The Social Network Tiktok In The Marketing Communication Of Educational Institutions
vysokoškolská učebnica Úvod do kvantitatívnej obsahovej analýzy v mediálnych a komunikačných štúdiách
vedecké štúdie The use of artificial intelligence and the development of digital competences of educational institutions employees as a key factor for the implementation of modern technologies and innovative methods in pedagogical and communication strategies
vedecké štúdie Transforming Social Media Usage Paradigms Among Millennials: Analysing Preferences, Behaviours, and Strategic Implications
vedecké štúdie The use of artificial intelligence in the marketing communications of micro-enterprises
vedecké štúdie The TikTok Phenomenon – Harnessing Opportunities, Assessing Risks and Marketing Insights
vedecké štúdie The Use Of The Social Network Tiktok In The Marketing Communication Of Educational Institutions
